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EXCELLENCE IN PUBLIC RELATIONS SINCE 2011

LFPR ADAPTS TO REMOTE WORKING


LFPR - March 30, 2020 - 0 comments

We are all shocked by the sudden changes to our way of life because of the COVID-19 (Coronavirus) pandemic. The health and safety of our clients and employees is very important to me so we closed our office, even though it had been thoroughly cleaned and sanitized, and introduced remote working on St. Patrick’s Day. Although our offices are closed, we are working effectively and are able to meet with clients via Zoom technology and develop and issue all communications with the media, clients, each other and everybody we need to.

I am very thankful to all our media contacts who are working hard to report on the changes in and needs of our community with professionalism and resilience.  I am appreciative to my team as they quickly adapt to providing an excellent service level and working as a team from the safety of our own homes.  I want to thank our clients who are not panicking but who are working with us, as their marketing teams, to develop strategies and plans for the postponement and cancellation of events, modifications in their service delivery and more.

We are honored to draft and disseminate important communications via the media, social media and other online options.  Working for Bryan County and assisting Ben Taylor, County Administrator, Department heads and the commissioners as they adjust services in response to the pandemic has been a top priority.  They are protecting residents and enforcing social distancing and CDC guidelines while keeping our county running. It is a huge task and they have done it brilliantly.  I must give a special shout out to Bryan County Emergency Services who have been developing plans for some time and are at the frontline of keeping residents’ safe and healthy.  I admire the principal, board and teachers at Savannah Classical Academy who reacted swiftly and introduced online learning for their charter school students while partnering with Daniel Reed Hospitality to feed their students during spring break before the district school meal program began.  I am thankful for Asbury Memorial Church who have been livestreaming worship services to ensure social distancing for all.

Whatever concerns I might have running a small business right now; I know that the people that our clients help have much more urgent and serious concerns about their and their families’ basic needs.  The economy is very hard at the moment but LFPR remains committed to donating a percentage of our billable hours to non-profits in our community.  A big shout out to Savannah’s Salvation Army, Greenbriar Children’s Center and Family Promise of the Coastal Empire for all they are doing right now for our community.  It is heartening to see local businesses supporting nonprofits.  For example, our new client – Profile by Sanford (fantastic weight loss and healthy lifestyle service) has partnered with PACK Savannah to help feed children in our community.

I admire our clients in the arts who remain positive and supportive of artists as they need to postpone their spring shows and events – such as the wonderful Savannah Ballet Theatre, Savannah VOICE Festival and Historic Savannah Foundation.  Clients that have to close to the public at the moment including the wonderful Davenport House Museum and Savannah African Arts Museum are taking the time for extra deep cleaning and planning for the future.  We are a community and it shows – even during these times of social distancing.

Stay well. Stay safe.  This too shall pass.

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