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EXCELLENCE IN PUBLIC RELATIONS SINCE 2011

CHALLENGES & OPPORTUNITIES FOR LFPR


LFPR - August 24, 2020 - 0 comments

We are certainly all living in interesting times in 2020 with personal and professional challenges for everybody. The LFPR team is enjoying being back in the office together, with partial working from home, taking careful precautions with social distancing, hygiene precautions and masks. We have signed up to the ‘Savannah Safe’ initiative as the health and safety of our clients and employees is very important to me. Of course, we are still relying heavily on Zoom and other technology and carefully watching the COVID-19 infection rates and hoping and praying for an effective and safe vaccine. Talking of technology, we took the time during the pandemic to launch our new website and monthly e-newsletter – if you would like to sign up, please visit us online at lesleyfrancispr.com. We also redesigned our printed collateral to reflect our new imagery, taking the opportunity to unveil a new brochure and a rack card detailing our social media packages, which start at $300 a month.

We have been very fortunate at LFPR to continue working with our fantastic clients in business, education, government and non-profit organizations. We are thrilled to have been appointed by Georgia Tech Savannah as their marketing agency as well as Historic Beaufort Foundation and Official Guides of Savannah. This month, we said goodbye to our summer intern and welcomed our new marketing assistant, Allie Robinson. Allie was born and raised in Savannah and recently graduated from Georgia Southern University with a degree in public relations.  At LFPR, the role of the marketing assistant is to support team members through writing and issuing media releases, media coverage evaluation, content creation, social media management, and drafting materials for a range of clients as she goes through her graduate training program with us.

As life slowly becomes a little more “normal,” we’ve been very impressed with the principal, board and teachers at Savannah Classical Academy, who gave their charter school students the choice of continuing online learning or returning to school – adhering to all CDC guidelines.

As we all adapt to the “new normal,” we are grateful to our local media who have featured many of our clients’ online initiatives. The Savannah VOICE Festival’s “Stay At Home Season” was completely virtual this month; the Savannah African Art Museum continues to program amazing virtual tours; and earlier this summer, Historic Savannah Foundation’s Preservation Month morphed into a virtual May celebration. Thank you to WSAV, which is supporting our client, Savannah’s Salvation Army, with an hour-long televised fundraiser later this month to raise vital funds to help them support those in our community who need it most.

Personally, I am delighted to be once more serving on the board of the United Way of Bryan County as we enter campaign season for 2020 – with a difference, of course, due to the constraints of the pandemic. In addition, LFPR remains committed to donating some of our billable hours to nonprofit organizations that do so much for our community. I look forward to fall and winter and hope that the COVID-19 pandemic is under control soon and eradicated as quickly as possible.Stay well. Stay safe. Stay positive.

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